Selina Maitreya Biography

The creative impulse manifests in many ways. For Selina Maitreya, creating symbiosis in relationships and empowering the artfulness of the soul are serious personal and professional pursuits. Widely respected for her innovative presentations and her highly effective training sessions, she brings an impressive range of talents to her consulting activities. And with an extensive history in the photographic, advertising, marketing, business and academic communities, she has earned a reputation as integritous, humble and tenacious.

Selina is, at her core, a vision driver: a steering force who believes first in approaching each client with respect for their unique individuality. As an advocate for responsible choice in one’s life, her vested interests lie in the “who you are” as opposed to just the “what you do.” Selina’s mastery as a consultant is that she values both of these interpretations of the human/creative enterprise and uses her talents to strike an equilibrium between them for her clients. The context she chooses to create in her business centers on a commitment to make a difference. Her bottom-line, which she is known for candidly communicating, sounds like this: “my agenda is your agenda.” And quite simply, for Selina, things truly distill to this philosophy.

Having begun her professional career as a representative for some of Boston’s leading photographers, Selina has spent the last 29 years as a consultant to creative professionals, as a nationally acclaimed lecturer and as the developer of several professional workshops, the most recent being “ I Know This Much is True.” She has served on the Board of Directors of the Boston Graphic Artists’ Guild and is a former correspondent for Photo District News. She has been profiled by The British Journal of Photography, Light Years (Ooty , India), ADWEEK, The Boston Globe Magazine, and PDN . In addition, Selina's opinions and knowledge on the business of selling creative services have been included in articles in: HOW Magazine, Step By Step, Studio Photography and Design. Currently she is a regular contributor to PICTURE Magazine. Selina’s new book "How to Succeed in Commecial Photography, Insights from a Leading Consultant" has received much acclaim and is now being internationally distributed. The book is Published by Allworth Press and is available on Amazon.

Port Authority, Inc. is Selina Maitreya’s way of utilizing her relationship to creative businesses and the world. Bringing to fruition one’s philosophy is often the result of many dedicated hours, a generous sense of heart, a rare call to action and, perhaps, a bit of magic. As a company offering a palette of marketing support services geared towards the particular needs of photographers, Port Authority not only brings to bear who Selina is and what she can do, but paves an avenue for anyone willing to submit to their challenges and risk effectively their desire to step into a bigger game. This kind of magic isn’t so much mystical as it is a universal principle: committed, consistent action creates pivotal results. Selina Maitreya recognizes that as the world becomes increasingly complicated, perhaps the key solution to transforming business is being and doing what comes simply: my agenda is your agenda.