The following worksheet is the beginning of your conscious exploration of where you want to go. Take time with this. It’s really all about dreaming, visualizing and above all believing. Print this page and keep it handy.

We understand that as a working professional, you might sometimes find it difficult to allocate the time to focus on these important steps and conscientiously follow the plan. Port Authority is here to help you. Please contact us if you need any assistance with this.

Goals
Contemplating, exploring and articulating goals is new to most creatives. If this is the first time for you, then get excited. Setting goals, you'll find, is the key to developing a successful business. Now’s the time to summon up all of your creativity and invent something completely new. You.

In the next 3 years, I will achieve the following creative goals:

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2.

3.

In the next 3 years, I will achieve the following financial goals:

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2.

3.

In the next 3 years, I will achieve the following professional goals:

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3.

An ideal client will (example-hire me for my creative, not just my technical ability):

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2.

3.

The following will help you to determine your positioning statement and marketing basics:

1. My visual integrity can be best described as:

2. The message I want viewers to get from my portfolio is:

3. My positioning statement is:

4. The value I bring to a client assignment is:

5. My advertising budget for the next calendar year is:

6. The purpose of my website, mailer and sourcebook page is:

A. Enticement
B. Outreach
C. Part of a portfolio-based program